Sheraton Grand Whitefield AAW 2026
Cartoon Network inspired Employees Week
Industry
Hospitality and Tourism
Scope of work
End-to-end Planning and Execution for a Corporate Event
Duration
1 Week
Challenge
One Theme. Seven Days. Hundreds of Stories.
Associate Appreciation Week needed to feel bigger than a single event. The challenge was to create a unifying experience that could energize employees throughout the week while building anticipation for the grand finale.
Goal
Turn Appreciation into an Experience
To create a space that felt both aspirational and familiar.
• Translate Epik Select's home-demo model into a physical environment.
• Create a premium retail experience within a compact footprint.
• Design a modular structure that could withstand repeated assembly and transportation.
• Encourage customers to explore, try, and interact with luxury products naturally.
Solution
Bringing Cartoon Network to Life
We transformed Epik Select's home-demo concept into a premium, portable retail experience.
Created a walk-in wardrobe aesthetic that felt familiar, making the luxury shopping experience feel more personal and approachable.
Integrated shelves, drawers, and mirrors inspired by luxury boutiques to encourage customers to explore and try products naturally.
Incorporated Epik's blue and yellow identity, with a signature lightning-inspired feature panel that doubled as a branding and information element.
Engineered the stall for repeated assembly and dismantling, ensuring it could be deployed across multiple residential communities without compromising on quality or finish.
